Wok to Walk
Highstreet food to go is typically a toss up between pre-packed convenience or waiting for something fresh. Wok to Walk is different: fresh fast food thanks to fire, metaland a little magic. But their brand, similar to a host of highstreet chains, wasn’t telling this story. Our global rebrand brings to life the craft and energy of a passionate team who cook with lightning.
With over 100 restaurants in 20 countries the new brand launches in Barcelona 2022.
Cooked with lightning
The ingredients had always been there, we just needed to re-light the fire. This is quality food, fast – and our story is one of craft, passion and energy.
The refreshed identity included a new ‘W Bolt’ logo, packaging, photography art direction, staff uniforms, and even custom ‘Lightning headline’ typography.
The keeper of the flame
Meet Woki, a creature of ancient times from when they got fast food right. Reborn, in a modern world of processed food and packaged meals, our rebellious, mischievous spirit is here to keep the flame alive.