Market-leading brands face a similar challenge at a crucial point in their journey: having shaped and led their category organically, how do they build structure and consistency to grow in a crowded and competitive sector? Airport Dimensions, global specialists in designing, building, and operating shared-use lounges and airport experiences, commissioned Without to unify and differentiate their US market leading airport lounge brand, The Club. Serving two distinct audiences – airports and travellers – with a growing estate of unique lounges they’re focused on staying ahead of the competition.
Sector
Luxury, Travel
What we did
Brand identity, Brand strategy & story, Copywriting, Research & insight
