Bringing unfamiliar Asian flavours to Europe

Kelly Loves is our second partnership with founder Kelly Choi, and part of her mission to share the best of authentic Asian culture with European audiences.

For this new range of truly Asian snacks, we helped Kelly and her team craft a name, story and identity that encouraged customers to try new, unfamiliar flavours and food. 

We’ve since designed the full packaging range, with the brand now thriving in 1200+ stores across Europe as it continues to expand and attract new fans.

FMCG, Food & Drink
What we did
Brand identity, Brand strategy & story, Naming, Packaging
25% growth in sales since rebrand
16% overnight uplift in Ramune drink sales with refreshed packaging
32 products in 1200+ outlets
Food branding agency for Kelly Loves Products- Packaging Design
07-Kelly loves- CS-logo on switching rainbow
08-Kelly loves- CS-moving rice puffs
12-Kelly loves- CS-egg on noodles
09-Kelly loves- CS-ramen spinach
11-Kelly loves- CS-singapore noodles

Without has created a category-changing language that exists between the two worlds, allowing Western shoppers easy access to real Eastern flavours.

Kelly Choi, Kelly Loves Founder