Kelly Loves is our second partnership with founder Kelly Choi, and part of her mission to share the best of authentic Asian culture with European audiences.
For this new range of truly Asian snacks, we helped Kelly and her team craft a name, story and identity that encouraged customers to try new, unfamiliar flavours and food.
We’ve since designed the full packaging range, with the brand now thriving in 1200+ stores across Europe as it continues to expand and attract new fans.
Sector
FMCG, Food & Drink
What we did
Brand identity, Brand strategy & story, Naming, Packaging
Impact
25% growth in sales since rebrand
16% overnight uplift in Ramune drink sales with refreshed packaging
32 products in 1200+ outlets
