ONE & ALL

Finding unity in diversity across the US

What if diversity is what unites you? As a billion-dollar business feeding the student body of US colleges, Sodexo needed a brand that unified the evolving tastes and values of thousands of students with the needs of college administrators. So we asked: what if diversity was the commonality? By repositioning the dining hall as an exemplar of what a college does best — celebrating difference — Without created One&All, a new brand built on a rallying cry: one dining hall, something for all.

Sector
Food & Drink, Hospitality
What we did
Brand identity, Brand strategy & story, Campaigns, Copywriting, Photography, Research & insight, Social media direction, Website design
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“Our work on One&All has become a blueprint for how we build brands at Sodexo. It is now a benchmark against which all new projects are compared. With One&All, Without embraced difference and turned diversity into the very thing that brings us together.”

Diego Raso, Vice President, Marketing & Brand Management, Sodexo