Modern Recipe
Help one of the world’s largest employers take corporate food into the 21st century.
Approach
Sodexo provide corporate services to some of the world’s leading businesses. Their B2B approach however, focused on the corporate client, was struggling to connect with staff increasingly distracted by the highstreet. As success began with happy customers using the space, we started at the bottom: creating a modern, flexible, all-day brand that would connect with today’s professionals. This, in turn, became inherently appealing to forward-thinking facilities managers.
The impact of the new brand is clear. 45% increase in utilisation, 13% increase in average transaction value, and now deployed globally in multi-year, multi-million pound contracts. Modern Recipe has reshaped a business, winning the Grand Prix at the DBA Design Effectiveness Awards along the way.
Design
Key values (health, sourcing, provenance, flexibility) are reflected through a simple, modern identity. Modern Recipe is a strong brand with a light touch, adaptable to different sectors and locations.
The brand in numbers
- 15% increase in sales turnover
- 10% increase in margin
- 13% increase in average transaction value
