MELT
Punking the pizza scene
in Chile
Punking the pizza scene
Melt is a challenger pizza brand in Chile, South America. In a market dominated by the global chains, Melt wanted to be a fresh homegrown voice, inspired by the craft pizza revolution in cities like New York and London.
With big plans to take on the category giants, we helped build an identity and a brand that would support explosive expansion. They’re now at 44 locations across the country and counting.
Sector
Food & Drink
What we did
Brand identity, Brand strategy & story, Copywriting
Impact
From 1 to 44 sites in five years
“An emerging pizza brand from Chile, we were struggling to stand out in a world of $10 dollar pizzas. Without gave us a fresh, independent attitude and an incredible visual territory for our brand.”
— Marlon Huerta, Co-founder, Melt