THE KITCHENEERS
School food is in crisis. The relationship between our food, health, and planet has never been clearer, but when it comes to feeding the next generation, our state schools lag behind. The Kitcheneers is a category-defying approach to school food, that starts, not with governors and suppliers, but with today’s students.
Sector
Food & Drink
What we did
Brand identity, Brand strategy & story, Copywriting, Interior direction, Naming, Photography
Impact
New business growth of +1,200% YoY
Three major design awards for commercial effectiveness
Improved menu containing 35% more vegetable servings