Deploy without limits
We design brands for the real world, not presentations. We motivate customers and empower teams through a full spectrum of assets – from digital journeys to physical environment.
Wherever and however your audience comes into contact with your brand, we’ll create the applications to enhance their experience. We do this directly, designing and copywriting websites and digital interfaces, interiors and signage, point of sale, social and marketing campaigns. And we empower your teams, with brand guidelines, design templates, training and workshops.
CASE STUDIES
One & All
As a billion-dollar business feeding the student body of US colleges, Sodexo needed a brand that unified the evolving tastes and values of thousands of students with the needs of college administrators.
We created a comprehensive identity system and brand guidelines that can be fixed and flexed to work for an operational chain of command that stretches from global headquarters, to diverse university campuses, to individual site managers and teams, each operating as independent units with a common goal. We developed supporting toolkits for each application, including signage, uniforms, sales deck, social media, menus and merchandise.
“Our work on One&All has become a blueprint for how we build brands at Sodexo. It is now a benchmark against which all new projects are compared. With One&All, Without embraced difference and turned diversity into the very thing that brings us together.”
— Diego Raso, Vice President, Marketing & Brand Management, Sodexo
Third Space
We have been working with Third Space for 10 years. Building on the original brand relaunch, our work has spanned every touchpoint across the full customer journey. From marketing campaign to social content, website UX and UI to app interfaces, interior signage to packaging and POS. And after a decade, the original manifesto “Training for Life” is as relevant as ever.
“The Great Indoors [campaign]… as soon as a saw it, I thought, I love that. Rather than the traditional new year stuff, this was a timeless brand message. Inspirational, fantastic photography, amazing spaces. I look at it and I think, I love the message and I love the execution.”
— Colin Waggett, CEO, Third Space
The Club
We unified and differentiated Airport Dimensions’ US market-leading airport lounge brand, The Club, serving two distinct audiences (airports and travellers) with a growing estate of unique lounges. The new identity system has been rolled out across every customer touchpoint: from functional comms to storytelling; menus and digital screens to a new UI for the customer app. Brand guidelines – from art direction to tone of voice – were codified into a practical handbook and toolkit to support teams with nationwide rollout.
“Without’s collaborative approach and deep understanding of the need resulted in a cohesive, refreshed identity that has elevated every aspect of our guest experience.”
— Lauren Burrill, VP Global Marketing. Airport Dimensions
OUR APPROACH