Design without ego
We design standout brands through distinctive visual & verbal identity, based on the unique strategy and opportunity of our clients. Whilst we have no house style, our work is characterised by joy, humanity and emotion, designed to win hearts and minds.
We work across the visual, the verbal, and the behavioural. Designing unique logos, typefaces, illustrations, photography and video art direction, underpinned by robust brand systems. Writing distinctive tone of voice to express character. Visualising digital and physical applications, to bring behaviours to life.
CASE STUDIES
BAM
With most activewear brands chasing youth, our new identity for BAM challenged category conventions by speaking directly to its customer: Power Age Women. Inspired by the new brand strategy “Activewear that moves us forward”, the brand identity is built on a simple, contemporary logo that capitalises on, and elevates, such a short, punchy name. Designed to move, the logo has three orientations, depending on usage. This variance,although limited and structured, creates the effect of dynamic movement.
“Without brought a combination of cultural resonance and enormous creativity – and no ego. I had a very strong sense that we had to do something completely different but part of what made it possible to be challenged was the way that Without took us on the journey.”
— Helen White Product and Brand Director, BAM
The Thinking Traveller
Repositioning The Thinking Traveller, not as a villa rental company, but as ‘keyholders to places with soul’ we began by describing these special places in visuals and language far removed from the estate-agent speak of ‘exclusive villas’. The brand identity and tone of voice focussed on showing what it felt like to really be there: human interaction, thoughtful details, moments of beauty.
“Without did something no-one else has done: they expressed the brand’s soul. The work stands out in an increasingly homogenous market.”
— Elena Fotiadi, Head of Brand and Partnerships, The Thinking Traveller
Rosa’s Thai
To create a Thai brand without the Thai tropes, we gave Rosa’s a unique perspective. Taking inspiration from the founders’ origins, we discovered common themes between Thai and English cafés, and designed a brand founded on these shared elements: a logo with illustrations of Thai characters inside a classic English doily; interior design that repurposes dado rails as bamboo-like panelling; even a tone of voice based on cockney rhyming slang.
“We saw a 150% increase in turnover after the brand relaunch. We’re delighted with the results and so are our customers…”
— Alex Moore, Co-founder, Rosa’s Thai
OUR APPROACH