Define without complexity
“Why don’t people understand how good we are?” is a refrain we often hear from brand leaders and founders. When the world is filled with so much noise and complexity, it’s often difficult to cut through.
We help teams find a simple idea, take a distinctive standpoint, and tell a unique story. From the core proposition to the values underpinning it; from the brand narrative, to the customer journey that reveals it; from the brand architecture, to all its potential touch points: we help to define your vision, and make it tangible.
It’s a process that turns abstract ambition into a rallying call, that paints an exceptional future in order to inspire action.
CASE STUDIES
Sleepover
Is it a hotel or an airport lounge? Is it selling a room, or a stretch of time? Sleepover is a new offer from Airport Dimensions aimed at exhausted travellers. Neither a hotel, nor a lounge, it offers proper sleep, for however long you want, without having to leave the airport. To define something so completely new, we started by creating a new category: sleep stations. With a story that simply and easily explains the concept of snackable sleep.
“The team at Without were fantastic creative partners. Their provocative ideas and fresh perspective helped push the work further, getting us to the best possible result. It’s been exciting to see it come to life as we start to scale worldwide.”
— Lauren Burrill, Global Marketing Director at Airport Dimensions
Third Space
Facing a sector that was declining by 4% annually, we helped Third Space to define a new customer proposition. Based on the insight that attitudes to fitness had changed – from something you had to do, to something you loved to do – we built a brand story about a club for your whole life, not just short term ‘goals’. We called this “Training for Life” and it has become the cornerstone of all brand messaging, from internal values and culture, to external campaign and marketing.
“The response we had out of the gate was extremely strong. [The new brand] was our first big kick on. Since re-establishing the brand, we’ve seen inbound opportunities go from zero to plentiful.”
— Colin Waggett, CEO, Third Space
Social impact coffee
In a world of greenwashing and corporate philanthropic platitudes, how do the truly good stand out? Social Impact Coffee, a purpose driven start-up, wanted to challenge the meaning of profit. And with 65% going to good causes, profit shouldn’t be a dirty word. So instead of looking at this as a charity, we told a different story: capitalism as a positive force, applying the accountability of business to the business of doing good.
“Without look to disrupt and do things differently. I don’t want to settle for what everyone else does; I want thought behind everything we do. And that’s what I like about Without – they challenge, for all the right reasons, right down to the details. And you come out of a process like that with real conviction.”
— Adrian Evans, Founder, Social Impact Coffee
OUR APPROACH