NEWS
Third Space – Here’s To 21
One of Third Space’s perennial highlights is their positivity around the new year. But in 2020, following the COVID 19 pandemic, the mood was far from optimistic.
Looking back, the club had prepared remarkably, instigating new operations and online classes. But as lockdown restrictions eased, there was a desire to re-affirm to members and teams around what Third Space always will be: inspirational fitness clubs.
Workshopping ideas, one of our strategists noted that whilst we didn’t know where 2021 was going socially, politically or economically, we did know that it marked Third Space’s twentieth year in business. So we imagined a celebration: of Third Space’s origins, its membership, how far they’d come together, and a more positive tomorrow.
The campaign was called “Here’s to 21”.
