The rebrand delivering double-digit growth

In hospitals, factories and offices across the world, integral workers don’t have time, energy or budget to look after their nutrition. They shouldn’t be fed from vending machines. They deserve food that works. 

This was the challenge set to us by Sodexo in 2023. Our solution? Kitchen Works. With chef-prepared meals made fresh in real kitchens, Kitchen Works helps teams reset, refuel and reconnect, all while making eating well easy. Less lecture, more lasagne.

Fast-forward to 2026, and Kitchen Works has become the most international brand within Sodexo’s portfolio, delivering double-digit growth year-on-year and present in over 1,000 restaurants in 18 countries. You’ll even find one in the middle of the Atlantic ocean.

And there’s more. Our co-founder and director of strategy, Philip Koh, caught up with Tomaz Peeters, global head of brand transformation, for an update on Sodexo’s hardest working brand. Watch our interview for all the details.

As a strategic branding agency, we help ambitious businesses define their vision and make it work. From brand strategy and brand identity, to customer experience across digital, marketing, physical spaces and all touchpoints, in categories including travel, hospitality, leisure, health and wellbeing. If that’s you, then we’d love to hear more. Get in touch.