Wahaca

In 2007 Mark Selby and Thomasina Miers approached us with an idea to bring real Mexican food in the UK.

Our 10-year + relationship, covering everything from brand positioning, naming and identity to digital strategy and interior art, has transformed Mexican food in the UK. Wahaca is now one of the UK’s most successful restaurant groups, and in 2015 was voted the UK’s most desirable restaurant brand*.

*Big Restaurant Survey 2015.

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Mexican market eating

Our breakthrough in reframing Mexican food in the UK was not generalising. By focusing on “Mexican market eating” we were able to introduce a new visual language which felt fresh, exciting and real.

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One link at a time

Neutral and disciplined, the architecture of Canary Wharf couldn’t be further from the feeling of a Mexican market. We dodged strict planning regulations against decorating windows by creating 15m murals made out of individually coloured chain links.

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The brand in numbers

  • 1 Most Desirable Restaurant Brand in Big Restaurant Survey 2015
  • 24 Restaurants and counting
  • 2m Web visitors