The Brief | How to stand out from the crowd

Featured: The Brief | How to stand out from the crowd

Even brands with a genuinely superior product struggle to stand out. We spoke to The Thinking Traveller’s Elena Fotiadi on how going back to your origins can take you somewhere new again

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The Brief | “We’re knocking Haribo off their perch”

The Brief | “We’re knocking Haribo off their perch”

Purpose-led brands succeed for their clarity of mission. But “purpose” covers a broad spectrum; unlock yours and life becomes a lot more rewarding…

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The Brief | Lessons from Team Without

The Brief | Lessons from Team Without

How did we do when challenged to envision the spirit of The Wolseley Hospitality Group as a digital experience?

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The Brief | How do you create emotion online?

The Brief | How do you create emotion online?

How did we do when challenged to envision the spirit of The Wolseley Hospitality Group as a digital experience?

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The Brief | Best people = best work

The Brief | Best people = best work

Creating the best work for clients can only happen by hiring the best people – from wherever they call home…

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The Brief | Building culture through brand

The Brief | Building culture through brand

Three steps to showing the world how brilliant your brand is

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The Brief | Challenging the meaning of profit

The Brief | Challenging the meaning of profit

In a world of greenwashing and corporate philanthropy platitudes, how do the truly good stand out? We speak to Adrian Evans, co-founder of Social Impact Coffee, a new brand (and client) challenging the meaning of profit…

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The Brief | Should you use ChatGPT?

The Brief | Should you use ChatGPT?

ChatGPT can write brand copy in seconds, but how good is the output? We went up against the AI chatbot…

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The Brief | Is brand strategy made in the head or the heart?

The Brief | Is brand strategy made in the head or the heart?

Our co-founder and director of strategy, Philip Koh, wrote an opinion piece for Mediacat Magazine on our unique approach to brand strategy, along with some tangible tips. 

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Welcoming Rhiannon!

Welcoming Rhiannon!

2023 is off to a cracking start with a brilliant new hire. We sat down with Rhiannon, a Senior Account Manager, so you could get to know her better… 

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The Brief | Client predictions for 2023

The Brief | Client predictions for 2023

To do list for 2023… Brands will understandably approach 2023…

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The Brief | 12 things we loved in 2022

The Brief | 12 things we loved in 2022

On the 12th day of Christmas… Our clients gave us…

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The Brief | Celebrating Diversity in Design

The Brief | Celebrating Diversity in Design

Our review of Spanish design festival Blanc! Great ideas rarely…

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The Brief | Branding in 3D

The Brief | Branding in 3D

How do you translate your brand into a physical space?…

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The Brief | Are you being served?

The Brief | Are you being served?

A report found that clients of design agencies were united…

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The Brief | ToV vs. SEO

The Brief | ToV vs. SEO

How a Vermouth tasting competition turned into a tone of…

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The Brief | “Don’t call us a brand”

The Brief | “Don’t call us a brand”

After a few bad months in the press for branding…

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The Brief | “Success is a 20-year anniversary”

The Brief | “Success is a 20-year anniversary”

An alumnus of the great Corbin & King, Ben Whitfield…

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The Brief | Can you measure brand design?

The Brief | Can you measure brand design?

A win for Kelly Loves at the FAB Awards this…

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The Brief | Does your brand pass the cookbook test?

The Brief | Does your brand pass the cookbook test?

Cookbooks are more than just a collection of recipes; they’re…

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The Brief | Why you should care about human hospitality

The Brief | Why you should care about human hospitality

Care, conversation and cultural exchange are the core values of…

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The Brief | What customers want from hospitality

The Brief | What customers want from hospitality

We visit new café and bar The Address to ask…

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The Brief | When naming goes wrong

The Brief | When naming goes wrong

In the creative quest for the ‘right’ name, a robust…

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The Brief | 3 things to read + how to use them

The Brief | 3 things to read + how to use them

Branding for Gen Z, the perils of naming, advice for…

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In 2022, What do we mean by ‘digital design’?

In 2022, What do we mean by ‘digital design’?

Senior Designer Jonathan Jarvis on the importance of ideas when (almost) everything is digital

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The Brief | Brands solving the recruitment crisis

The Brief | Brands solving the recruitment crisis

What do you do when you operate in an industry…

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Finding my way through internships

Finding my way through internships

Designer Jenny Stuttard on starting her career through the right kind of internship

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The Brief | A recipe for better stories

The Brief | A recipe for better stories

With the launch of The Reformer No. 4V, luxury bedmaker…

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The Brief | 3 client needs branding can solve in 2022

The Brief | 3 client needs branding can solve in 2022

As fans of simplifying the complicated, we’ve distilled 2022 into…

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The Brief | 12 things we loved in 2021

The Brief | 12 things we loved in 2021

2021 won’t go down as a great year, but we…

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The Brief | Where did all the ideas go?

The Brief | Where did all the ideas go?

Fundamental ideas underpin brand design, not stylistic graphic treatments. But…

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The Brief | The perils of a website redesign

The Brief | The perils of a website redesign

Pressures of a digital-first strategy can leave a trail of…

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The Brief | What investors want from brands

The Brief | What investors want from brands

From tone of voice to building communities, three investors tell…

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The Brief | Ethics over aesthetics

The Brief | Ethics over aesthetics

With every brand staking a claim on being “sustainable”, how…

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The Brief | We want to be something no-one can copy

The Brief | We want to be something no-one can copy

Can you vividly articulate what makes you original? Our new…

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The Brief | What do consumers want from brands now?

The Brief | What do consumers want from brands now?

A new report from Full Fat reveals that hospitality and…

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The Brief | How to disrupt your sector

The Brief | How to disrupt your sector

From Google to Sodexo, Adrian Evans leads large companies in…

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The Brief | The new consumer tribes

The Brief | The new consumer tribes

The pandemic has made everyone reconsider their values, but which…

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The Brief | Gazing into hospitality’s crystal ball

The Brief | Gazing into hospitality’s crystal ball

Whilst the delay to “Freedom Day” dealt another blow to…

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DBA Awards 2021 – Gold & Grand Prix Winners

DBA Awards 2021 – Gold & Grand Prix Winners

   We won a Gold award & the Grand…

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The Brief | What does success mean to you?

The Brief | What does success mean to you?

If there was any doubt of the tonic that is…

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Here’s to 21

Here’s to 21

  Since our rebrand for Third Space in 2016, our…

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In conversation with Colin Waggett, CEO of London health club group Third Space

In conversation with Colin Waggett, CEO of London health club group Third Space

It’s no secret that the fitness industry has been hit…

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In conversation with Caroline Plumb OBE, founder and CEO, Fluidly

In conversation with Caroline Plumb OBE, founder and CEO, Fluidly

Cashflow management software Fluidly has always existed to take away…

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In conversation with JP Then, founder, Crosstown Doughnuts and Slerp

In conversation with JP Then, founder, Crosstown Doughnuts and Slerp

We chat to JP Then, Co-founder of Crosstown Doughnuts and…

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Forget B2B, digital professional services need to move on to B2P

Forget B2B, digital professional services need to move on to B2P

As digital innovations and user expectations march on, pure ‘business-to-business’…

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Not the end, nor the beginning of the end.

Not the end, nor the beginning of the end.

From setting up in the shadow of the dotcom bust,…

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From necessity to desire: how can food-delivery brands retain customers after the lockdown boom?

From necessity to desire: how can food-delivery brands retain customers after the lockdown boom?

How can food-delivery brands retain customers after the lockdown boom?…

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In conversation with Creative Boom

In conversation with Creative Boom

We speak to Katy Cowan at Creative Boom on the…

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What does 5G mean for website design in 2020? 

What does 5G mean for website design in 2020? 

OPINION / DAN SHEARMAN There’s still some uncertainty about the…

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