Disillusioned by industrialised food & drink, chain hotels and mass-market leisure, influential consumers are disengaging with traditional corporate communications.

These people want to be impressed, not sold to. They follow strong ideas and founders. Their loyalty transforms businesses, turning launches into successes and startups into favourites.

We call them Urban Adventurers® and we’ve been researching, employing, working with and designing for them for 10 years.

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