BAM has always made a different kind of activewear. Pushing boundaries with high-performing pieces, while committing to do better for people and planet. But after 18 years in a fast-moving market, their clothes and ambition had outstripped the brand. Working closely with the BAM team, we developed a new identity that challenged a category obsessed with youth and spoke to their customers: Power Age Women.
“Moments like these in brands are rare. I have no doubt Without’s work will be truly transformational. Thank you to the whole team.” – Ryan Shannon, Managing Director, BAM
Sector
Retail
What we did
Brand identity, Brand strategy & story, Packaging, Photography, Research & insight
