Caravan Coffee Roasters

Caravan coffee Roasters are one of the darlings of the post-crash food and drink scene: a killer combination of quality product and attractive Kiwi antipathy for formality and self-aggrandisement. When they found themselves supplying coffee beans to half of London’s quality cafés and bars, thoughts naturally turned to creating a closer connection with their customers.

Genuine online experiences

Without® were approached to create an attractive, robust e-commerce platform where fans could buy Caravan coffee beans and kit. Expanding to retail feels generous when supported by online brew guides, taste filters and recommendations.

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Casual excellence

Caravan is built on “casual excellence” – delivering exceptional quality without fuss or formality. Working closely with the founders and operations team, we created a site which balanced robust e-commerce with character and soul.

The site was designed to illustrate the specialty coffee experience – a journey from sourcing through recommendations and brewing tips to ways of extending the experience through Caravan restaurants.

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An authority on coffee

Coffee is a passion. For those who want to dive deep, the site features brew tips for each method, illustrated by beautifully simple cinemagraph clips and accompanied by a handy timer, which follows you as you scroll.

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The brand in numbers

  • 1350% increase in page views on redesigned roastery site
  • 400 increase in user sessions on redesigned restaurant site
  • 27% above sector average for online sales conversions