MODERN RECIPE
Hospitals, universities, offices… why do some of our most important workplaces do food so poorly? We were commissioned by Sodexo to reimagine workplace catering. The result has transformed a global business. Launched in Europe, the brand now has over 300 sites across the US and won the Grand Prix at the DBA Design Effectiveness Awards.
Sector
Food & Drink
What we did
Brand identity, Brand strategy & story, Campaigns, Copywriting, Interior direction, Naming, Photography, Research & insight
Impact
13% uplift in sales at Diageo pilot site
45% increase in dining rates at AstraZeneca
13% increase in transaction value across all sites
“Sodexo were looking to shake things up. It’s been a joy helping transform workplaces through our experience of modern lifestyle brands. Winning the DBA Grand Prix and the success of Modern Recipe in the US are huge endorsements of our approach and collaboration.”
— Philip Koh, Director of Strategy, Without