MODERN RECIPE
Hospitals, universities, offices… why do some of our most important workplaces do food so poorly? We were commissioned by Sodexo to reimagine workplace catering. The result has transformed a global business. Launched in Europe, the brand now has over 300 sites across the US and won the Grand Prix at the DBA Design Effectiveness Awards.
Sector
Food & Drink
What we did
Brand identity, Brand strategy & story, Campaigns, Copywriting, Interior direction, Naming, Photography, Research & insight
Impact
£250m in new and retained contracts, secured by the brand in 2.5 years
27% increase in like for like daily sales
From concept to 500 sites globally
“Sodexo were looking to shake things up. It’s been a joy helping transform workplaces through our experience of modern lifestyle brands. Winning the DBA Grand Prix and the success of Modern Recipe in the US are huge endorsements of our approach and collaboration.”
— Philip Koh, Director of Strategy, Without