Finding unity in diversity across the US

What if diversity is what unites you? As a billion-dollar business feeding the student body of US colleges, Sodexo needed a brand that unified the evolving tastes and values of thousands of students with the needs of college administrators. So we asked: what if diversity was the commonality? By repositioning the dining hall as an exemplar of what a college does best — celebrating difference — Without created One&All, a new brand built on a rallying cry: one dining hall, something for all.