12 things that worked in 2021

2021 won’t go down as a great year, but we found plenty to celebrate: disruptive new launches, rebrands redefining a sector, clients picking up awards. With 12 days to go before Christmas, we pick out a dozen highlights – read on below.

This article first appeared in The Brief, a monthly email with conversations and provocation for leaders and founders of brands . Just sign up here to receive it directly to your inbox – and join the debate.


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