The new consumer tribes

The pandemic has made everyone reconsider their values, but which consumer shifts are permanent and which are here to stay? And, crucially, how should brands adapt? We speak to Daniel Giacopelli, editorial director at Courier, the home of modern business, about the new consumer tribes you need to know…

 

 

Please sign up to read the full article…

The Brief brings monthly interviews and insight, direct to your inbox. Conversation and provocation for leaders and founders of brands that make life tastier, healthier and more rewarding.