Urban Adventurer #03
Laura Grant

Laura works in PR for an agency specialising in technology start-ups. When she’s not promoting the latest new ideas, she unplugs with yoga in and around North West London.

Where’s home?
West Hampstead, London. I rent with two flatmates.  

What are you working on at the moment?
I do PR for technology startup companies. Every day I’m speaking to journalists, hearing new ideas and researching coverage opportunities for clients. I also advise on strategy, interview techniques and general brand building within the editorial media. I enjoy my job, as it’s an interesting area, I work with some great people and it feels like we’re helping new companies make their way in the world.

What’s been the biggest change in London over the last 10 years?
It just seems to get busier and busier… and the house prices are more crazy than ever!

Recommend something London (restaurant, place, shop, whatever) that’s close to your heart.
I go to the cinema quite a bit and I love Everyman (esp Hampstead and SOTG), Curzon, Picturehouse and the BFI for the variety of films they show plus the nice seats and wine!

What do you do to switch off?
I go to Triyoga for a class plus they have a great cafe. I also like going for a run around West Hampstead or just grabbing a coffee and having a wander around the local markets and shops. Or I read or listen to music (reggae, soul, funk mainly).  

If you were London mayor for a day what would you change?
I’d make the environment a bigger focus area. I’d make it easier for people to recycle and establish clearer rules about what you can recycle. I’d also do something about the huge amount of food that’s wasted by supermarkets every day and distribute it to homeless shelters / food banks / people who need it.