PELIGONI
In saturated markets dominated by big corporates, people are hungry for originality and authenticity. But when ambitious founders challenge an established sector, their greatest asset – uniqueness – can also be a barrier.
Not a villa, resort or hotel, The Peligoni Club in Greece has been organically attracting loyal guests since 1989 precisely because it can’t be put in a box. But Peligoni knew there was an opportunity to help more people appreciate this. As a strategic branding agency, Without helped Peligoni to cut through complexity, translate its originality – and become the hosts of summer freedom.
Sector
Hospitality, Luxury, Travel
What we did
Brand identity, Brand strategy & story, Copywriting, Photography, UI/UX design, Website design
“The challenge was, how could we find simplicity? We’ve grown from a humble watersports club to a world of wellness weeks, fitness, guest chefs and much more. Without helped us strip everything back to one core vision: a celebration of summer freedom. They’ve crafted a brand that beautifully reflects Peligoni’s spirit.”
— Alex Southward, Head of Marketing, Peligoni
