In a category dominated by cookie-cutter, all-inclusive resorts or exclusive, often isolated, villa rentals, Peligoni offers the best of both worlds: a club by the sea with watersports, restaurants and activities for all ages, with unique villas tucked away in the surrounding hills. Go all in, or dip in – a freedom that makes guests return year after year. But the codes of holiday accommodation were making Pelogini’s offer confusing to new customers. Is it only for families? What’s included in the price? Which villa do I choose? Do I need to be a member to come?

On a trip to Zakynthos, Without experienced first-hand the spirit of Peligoni. A diving board over the sea, weathered by a thousand splashes. Shared tables under the stars for new and old friends. A place to let inhibitions go, to be barefoot and barefaced, where those who visited as kids now welcome guests. That initial trip led to months of immersion with the Peligoni team, learning about their unique approach to hospitality. We spent time with guests, from first-timers to regulars, some having returned 20 years in a row. Photos of these guests line the wall at reception like a family album, bringing to life the tapestry of Peligoni.

This immersion gave us an understanding and respect for the task at hand: telling the story of something precious to many people. It wasn’t about reinvention, but about bottling up the Peligoni magic for new friends and families to discover.

What if we could turn Peligoni’s complexities into its assets, reframe its challenges into one clear, commercial solution? From our discovery, we distilled its perfectly imperfect spirit into a core idea: summer freedom.

Brand identity

The first step was to tweak the name to what guests actually call it: Peligoni (and sometimes even Peli), stripping out the confusion of ‘club’ from the original. The new Peligoni voice is a balance of evocative and grounded, enticing future guests to the island without relying on tropes or flowery language. The new visual identity champions the notion of perfectly imperfect with a logotype that feels hand-rendered and a graphic system that embraces the cracks; organic, imperfect shapes give space for focus. Typography is relaxed, informal and shaped by the water, while the colour palette is inspired by the club’s surroundings and faded by the sun. Art direction and photography (from Jenna Foxton and Nikolas Dost) moved away from staged, idealised shots to genuine, fun moments with real guests, including images shot by guests using disposable cameras.

Digital transformation

The rebrand was aligned with a full-scale redesign of the digital experience in collaboration with  development and integration experts Nevado, to address the perception of complexity and create a simple, seamless user journey. This included three major projects: a new website, a fully-designed custom booking flow, and an integrated guest hub. The new hub empowers guests with greater freedom and flexibility to book dinners, excursions, and manage services online – less time organising, more time playing.

Without created a comprehensive brand toolkit and operational guidelines, including: new welcome pack for guests; signage, wristbands, uniforms and club touchpoints; photography and video; social content; copy and tone; a re-positioning of their legendary event weeks, Pace and Gather. We worked closely with marketing director Alex, but also supported the whole team. It was one of our most collaborative projects: we set the direction and Peligoni deployed it perfectly. Crucially, as the business grows, the codified playbook will allow the team to maintain the personal, family-run experience created by Peligoni’s founders – without them always having to be on site.

The deploy stage also included deep collaboration with Nevado, who took the reins of the backend build and booking integration, with us leading on the UX and UI. We designed and implemented brand-led digital journeys to match the quality and care of the physical experience, before guests arrive on the island. The result was a thoughtful, guest-focused experience, online and off, powered by efficient, future-proofed infrastructure and ops.