— Lauren Wilson, Chief Marketing Officer, Third Space
Discovery
In 2015, Third Space’s digital strategy was lean and efficient, with a website for both prospects and members. Today, Third Space is flying and the brand needed a new digital strategy to match the growth in club numbers. By shifting the strategy to focus the website on acquisition (existing members didn’t need it) and the app on member experience (Third Space in your pocket), Without paved the way for a UX and UI overhaul, redesigning and elevating the digital platforms to match the standards set by the clubs and create a seamless, luxury Third Space experience.
Some BTS Figma shots for the new site…
DEFINE AND DESIGN
Without brought the club experience to each digital platform, placing different customer needs at the centre of the strategy.
The redesigned website focuses on acquisition, giving prospective members clear, quick-to-find content and call-to-action points to increase purchase, with expandable components and micro-animations for learning and engagement. Optimised for mobile with an intuitive UI system, the new website adopts a modular front-end design approach, with a powerful CMS to create new pages and content as the site evolves.
For the new, bespoke app, we created a streamlined and scrollable homepage to showcase the full Third Space offer and introduced moments of gamification that celebrate and reward commitment. Members can now book PT sessions and buy guest passes, and workout areas have been optimised for in-club support and on-demand training. And everything is personalised to each member, with favourites and quick links to relevant classes and PTs.
Bringing our new app to life…
DELIVER
We delivered a digital design system that unifies website and app to ensure future design work stays consistent and connected, with developer-ready files and guidance at granular level. Without also offers on-going support for further development phases of the app, which are already in the pipeline. Stay tuned.
Some BTS shots of how these projects were created…