“They’ve been fabulous throughout: dedicated, challenging, insightful, really creative – a partner.”
— Elena Fotiadi, Head of Brand and Partnerships, The Thinking Traveller
Context
Conversations with their team revealed something special at the heart of the brand. Unlike competitors, The Thinking Traveller’s houses are only available through them. And because their talented, local teams know these places like no-one else, they can tailor personal, thoughtful holidays for every guest.
In an increasingly generic, functional market with over-optimised websites: The Thinking Traveller needed a brand that championed the unique.
Not all villa companies are equal. But they kinda looked it: infinity pool, search bar, reasons to believe.
DEFINE AND DESIGN
Repositioning The Thinking Traveller, not as a villa rental company, but as ‘keyholders to places with soul’ we began by describing these special places in language far removed from the estate-agent speak of ‘exclusive villas’.
Writing The Thinking Traveller’s difference.
The story was brought to life by art direction that went beyond architectural descriptions of the villas to showing what it felt like to really be there: human interaction, thoughtful details, moments of beauty
Behind the scenes on location in Greece, and in the studio creating illustrations inspired by sketches in the guest books.
DELIVER
Implementing a rebrand alongside running an award winning booking platform isn’t easy. We worked closely with the company’s internal development team to help them bring the new brand online – with no downtime – during a busy sales season.
A through-the-line campaign landed the proposition globally, with enduring results for sales and engagement.
A dive into our UI design files for The Thinking Traveller’s new website.