Philip is inspired by people who reach for a better tomorrow, by founders and leaders with different ambitions, united by unflappable optimism and enthusiasm. The joy is in helping them to make it real. Born in Malaysia, Philip has a first hand understanding of how differently people can view the world, and what binds them together – mainly via food and drink (an Italian amaro is a tonic in every sense). In London, he recommends The Rippon Cheese Store, a walk-in fridge full of delicious dairy.

Roly believes in approaching brand problems with emotional intelligence – ideas, writing and visuals that cut to the heart of something and move people. Inspired by sport and fiction, Roly recommends hiring paddleboards and kayaks from Back of Beyond near Richmond Park – “countryside in the city” – to explore the Thames. He’s had a few short stories published (one was even performed in a pub).

As account director, Hannah’s favourite part of her job is bringing together different perspectives to unlock each piece of the puzzle and deliver new, brilliant work for clients. With a PhD in History from Cambridge University, Hannah loves medieval history (niche), all SciFi and cooking, especially recipes limited to chopping things with a glass of wine. She recommends Mulligan’s in Dublin (where she’s from) for the best pint of Guinness.

A self-proclaimed ‘industry nomad’, Ciara loves to immerse herself in different sectors, and new challenges. From working in-house to agency-side, and from primary research to brand positioning, no one gets to the detail like she does. Born and raised in Brussels to Irish parents, Ciara returned to Dublin as a teenager. Tap her up for the best seafood, beaches and hikes in Kerry – “the most beautiful place on Earth”.

JJ’s passion lies in creating meaning with ideas that move people. As design director, he’s happiest when collaborating with passionate individuals to lead projects with true impact – big or small – on the everyday. A brilliant cook, with an obsession with Mezcal (and all things Central America). JJ’s favourite London hangout is The Eagle Farringdon: ultimate comfort food and an institution in its own right.

A design director with extensive experience, Adam is driven by a passion for creating brands that influence and transform perceptions. Originally from Melbourne, Australia, he is a big fan of summer barbecues. His favourite restaurant is Farang in Highbury, and he enjoys spending weekends in Queen’s Wood in Highgate.

A senior designer and talented illustrator, Peter almost became an architect (he has a first class honours degree). So he brings another layer to his work, and loves creating brands with personality, humour and crafted logo marks (he’s a pretty good wordsmith, too). Outside work, Peter’s into running, walking, football and open-water swimming – one of the best places being the fells of the Lake District.

Jenny’s biggest motivation is making something beautiful and considered. She brings her love of craft into her work as a designer and is meticulous about every part of a project. At home in Walthamstow, Jenny is always making things – bags, clothes, furniture, toys, paintings – mostly as gifts for friends and family. She loves her local area, some favourite spots are Today Bread, The Castle Cinema and Epping Forest.

Paula’s favourite part of her job is the ‘Define’ stage, where design and strategy teams breathe life into the underlying potential of a brand’s narrative. A self-styled cultural binger, Paula speaks four languages and is always out: at exhibitions, talks, festivals, historical sites and London’s Prince Charles cinema. She’s a Goldsmiths London graduate, with a master’s in Branding & Brand Communication from ELISAVA, in Barcelona.