Melt is a challenger Pizza brand in Chile, South America. In a market dominated by the global chains, Melt wanted to be a fresh voice, inspired by the craft pizza revolution in cities like New York and London.
To evoke a bit of Brooklyn, we took type from US signage and sports teams, and ‘melted’ it around restaurant interiors, shop fascias and pizza boxes. Big and bold but with a craft beyond the competition.
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