SLEEPOVER
The brand turning airport layovers into sleepovers
Pioneering businesses often face a common problem: why doesn’t the market understand how good we are? With 11 million flight delays each year and 55,000 cancellations per month, exhausted travellers are left weighing up their limited options: look for a nearby hotel, book into an airport lounge or — most likely — find a corner to curl up in. But what if we could buy proper sleep in whatever quantity we needed, without leaving the airport? We can now. Meet Sleepover…
Sector
Hospitality, Travel
What we did
Brand identity, Brand strategy & story, Copywriting, Naming, Research & insight
“The team at Without were fantastic creative partners. They translated our strategic thinking into a bold and distinctive brand identity and messaging system that truly captures the essence of our proposition. Their provocative ideas and fresh perspective helped push the work further, getting us to the best possible result. It’s been exciting to see it come to life as we start to scale worldwide.”
— Lauren Burrill, Global Marketing Director at Airport Dimensions